Carlsberg Brewhouse Project

Sponsor: Carlsberg Group
Type: Open International
Location: Carlsberg
Language: English
Fee: Free
Businesses working in brand experience development, architecture, visitor attraction design, and event management
May 6, 2011 – Site inspection
June 5 – Application deadline
September – Competing teams announced
Spring, 2012 – Winner announced
Design Challenge:
The aim is to create a world-class attraction with a broad appeal to visitors who wish to be challenged, engaged and entertained by one of the world’s strongest brands.
The main focus is on the transformation on the Brewhouse and the Elephant Gate but should also
describe how Carlsberg Group can re-enforce, strengthen and further develop its presence in the Carlsberg site.