Iconic Concepts: Kaldewei 2011 Design Competition

Sponsor: Kaldewei UK
Type: Product design
Language: English
Fee: Free
Eligibility: No restrictions
April 30, 2011 – Registration deadline
June 30 – Submission deadline
September 23 – Winner announced
Winner – £5,000
Design Challenge:
The brief is simple. Design a futuristic bath – a new icon for modernity that reflects the Kaldewei brand, and its core values of style and pioneering innovation. In particular, the design should take account of how society’s opinions have changed towards bathing and how consumers now see the bathroom as a haven of well being. The only design limitation is that it must be a bath that can be produced from Kaldewei’s unique material – 3.5mm steel enamel.